Ever wondered why your competitor has more brand presence than you, even though you provide better service? The answer lies in their marketing strategies. Here, we discuss the top five marketing strategies for laundry business 2024.
Marketing Strategies for Laundry Business 2024. The world has moved to digitalization post the Covid-19 crisis, and you would not want to miss out on customers by not adapting the latest strategies in the business of dry cleaning.
Here is a list of the top five marketing strategies for any laundry business. Implement these key strategies to edge out the competition and stand out as the market leader in your city or neighborhood. In fact, most of our enterprise clients embraced these strategies the moment they chose to scale their early-stage laundry businesses. Marketing strategies for laundry business 2024 for business improvement.
1. Social Media Marketing
Social media is the tool that, if not utilized in 2024, means losing a big chunk of prospective customers. They spend a lot of their time on social media. What better way to catch their attention than by increasing your visibility on these very platforms?
If you are a newbie to social media, start with creating a Google My Business account. This helps you establish your online presence for your dry cleaning business. Further, you can spread the circle by creating accounts on other platforms like Facebook, Instagram, and Twitter, which are highly utilized in 2022 for dry cleaners. Make a habit of posting regularly so that your audience is engaged.
Some tips for doing social media marketing for your laundry business:
- Be Consistent: It’s better to post daily or once every other day. Businesses that keep using social media on a consistent basis tend to have a higher chance of getting found.
- Customer Helping Focus: As the adage goes, “The best way to sell a product is to not sell it.” The customers should be dealt with as friends; locate their problems and proffer solutions. This is one of the best long-run marketing strategies for the laundry business.
- Use Sarcasm Sparingly: Sarcasm can be an effective business strategy if it is done right. Showing your customers interaction on social media that they can relate to will make you different from others.
- Update Your Audience: Using social media, let them know about the latest discounts or any services you are offering. Creating hype for special occasions and festivals can help raise customer engagement.
- Create a Social Media Strategy: Having a planned mechanism on social media prohibits one from publishing aimlessly and being less organized on these sites. An example is making Mondays share days and Tuesdays for ‘Quick Poll Tuesday.’
1. Digital Marketing
When Google launched Google Ads back in 2000, it probably never knew how vital they would become. Nowadays, digital marketing sources the above 60% stream of customers almost with any business. Digital marketing is on a high as customers look for services every day with keywords like “Dry Cleaning services near me.” Making the most out of this, rank your business for relevant key phrases, optimize your SEO strategies, and kick-start it with Google Ads. Gradually, one can always advertise on Facebook, Instagram, and LinkedIn as per the need.
2. Pre-Paid Packages and Promotional Discounts
Try the same logic for your laundry business. Give offers such as “Get 5 clothes dry cleaned for the price of 4” and see the response of your customers. Fabklean Pre-Paid Packages bring in loads of change in customer retention as well as acquisition. They are the best tool in increasing sales and retaining customers.
3. Word-of-Mouth Promotion
Word-of-mouth publicity happens to be very powerful. People generally go through reviews or recommendations from friends before buying a particular product or service. Interact with your customers, know their needs, and thus provide them personalized solutions. Motivate them to spread a word-of-mouth about the service you offer and leave reviews on social networking sites. Another effective way is to offer discounts on referrals.
4. Promotional Emails and SMS
Having planned your promotions, you have to inform your customers. You can, of course, tell them when they visit your place, but the promotional emails and SMS are handy for those customers who haven’t visited you in some time. You should use these channels to inform customers about your new offers based on their previous purchases. Fabklean software helps in maintaining data of customers and sending personalized promotions through emails, SMS, WhatsApp, and in-app notifications.
Keep in mind that a good marketing strategy combined with appropriate tools will take your business to the next level.
Thanks to the business intelligence of Fabklean Software and sign-up now, running your laundry business is easier than it ever has been. Fabklean streamlines all your decisions and allows you to run your business with the ability to make wiser decisions much quicker.
Start your FREE 14-day trial today and see how Fabklean can help you better manage your dry cleaning and laundry business.